You know of the tales, the fairy-tales. Snow White and her Prince Charming. The Evil Queen, the seven dwarfs. But what you don't know is that the Evil Queen had Rumpelstiltskin create a curse on the whole land. The fairy-tale characters are sent to a town called Storybrooke, having no memory of who they were. The only one who can save them is Emma Swan. Emma Swan, the one that doesn't believe.
But things start to get worse in the small town of Storybrooke. More fairy-tale characters show up, not knowing who they are and the Evil Queen, Regina gains power each day and plans to get rid of Emma. She must believe but what will it take for her to believe? People dropping dead or just a little magic?